Summer is always an exciting time at INNOVA Marketing! It’s a great opportunity for brands to create a face-to-face connection at cool destinations and one-of-a-kind events where their consumers are having fun. So, what have we been up to lately?
INNOVA brought OfficeMax’s Power to the Penny promotion—featuring different Back to School items for just a penny—to life through a massive PR event at the Mall of America. Kids got to meet High School Musical star Vanessa Hudgens and play in a giant penny tray full of 2 million pennies! Check out the video to see what happened!
Click here to find out more about how INNOVA can add live excitement to PR programs
INNOVA helped Hill's Science Diet Nature’s Best connect with pet lovers looking to extend their natural lifestyle. Consumers were surprised by whimsical “Lost Pet” signs featuring adorable stuffed pets and soon discovered INNOVA teams delivering Nature’s Best samples and providing more information about the brand. The Nature’s Best program was featured in the August issue of PROMO Magazine!
Click here to read the full story in PROMO Magazine
Is it possible for kids to have even more fun than they already do at soccer tournaments, parades, fairs and festivals? It is when the Airheads team is there! INNOVA created a fun zone where kids could hang out, play classic summer games—from giant water battles to 3-on-3 soccer and hula hoop contests—and try the brand new Airheads Pops. The whole experience was always managed by an Airheads summer fun expert who kept everything energetic, but fair—just like the coolest camp counselors!
Pet lovers across the country learned about the best ways to keep their furry friends fit and healthy—with a little help from the PetFit Tour, Hill’s Pet Nutrition and INNOVA Marketing! The tour’s activities were an eye-opening hit, giving consumers a hands-on education on the causes and dangers of pet obesity.
