The real question is where WASN'T the Science Diet Simple Essentials Treats Team!

With market activity in Denver, Minneapolis, New York City, Portland, and San Francisco people from coast to coast are talking about Simple Essentials Treats! Executing at a mixture of lifestyle events, dog parks, and high traffic commuter locations, consumers were excited not only to receive a sample of Simple Essentials Treats, but to also learn more about the new product line, and the coupon that was enclosed within the sample.

Those consumers who showed a strong interest in Science Diet or saw our teams at the dog parks, were lucky enough to receive a full size bag. They were appreciative to bring home such a great treat to their dog, and we know their dogs were thankful too!

With plenty of samples and tons of information, consumers were able to get their hands on some free product for their pets and a better grasp on the natural qualities of Nature's Best Pet Food. Covering lots of ground, the Nature's Best destination could be found at festivals and events in Chicago, Dallas, Detroit, Minneapolis, Philadelphia, San Francisco, and Seattle.

INNOVA's "Lost Pet" campaign for Nature's Best is a finalist for the 2009 Event Marketer Ex Awards!

Last summer, "Lost Pet" posters featuring adorable plush pets popped up across the country's largest markets to announce visits by Nature's Best sampling teams. The relaunch effort was a hit with consumers and was covered in Promo Magazine's August 2008 issue.

The Ex Awards winners will be revealed in Chicago on April 27th.

We hope you'll be there to cheer us on!

The Second Chance for Love tour finished its last week in Chicago with an event at the Tree House Animal Foundation.  Visitors who adopted a pet on Saturday, August 16th had their adoption fees underwritten and received an adoption kit from Hill’s Pet Nutrition.  Everyone who stopped could learn more about what Hill’s does to benefit animal shelters across the country, and find out what they personally can do to help. Plus, celebrity photographer Jim Dratfield was on site giving all who were interested the opportunity to have their pets’ photo taken.
 
The Second Chance for Love tour wraps up in Houston this weekend with another event at the Houston SPCA.

Are you a Natural? Or just own a pet in general? Well then make sure to keep your eye out for the Nature’s Best Urban Sampling Team! Already after visiting New York, Philadelphia, Boston, and Chicago the team has delivered 3.9 million impressions to date! Keep your eye peeled in your major market for a Lost Pet poster and the sampling team distributing Nature’s best samples plus a coupon!

Wrapping up the first market of the tour in Miami, the PetFit team is gearing up to kick off two new markets on February 26^th: Tampa, Florida and Los Angeles, California.

With great success at events like the CocoWalk in Miami, the PetFit team is excited to continue meeting pet lovers across the country — from Tampa to L.A.!

From January 29^th through February 18^th residents of warm and sunny Miami, Florida will have several opportunities to interact with the Hill's PetFit team and learn about their pet's health!

Southern Floridians will be able to learn about pet obesity and even weigh their pet to see what, if any, adjustments need to be made to their pet's diet. Consumers will be able to find the Hill's PetFit team at retail locations where Hill's is sold, vet clinics, and events such as the South Florida Fair and the Saint Stephen's Art and Craft Festival.

PetFit Tour Calendar