Summer is always an exciting time at INNOVA Marketing! It’s a great opportunity for brands to create a face-to-face connection at cool destinations and one-of-a-kind events where their consumers are having fun. So, what have we been up to lately?

OfficeMax Power to the Penny

INNOVA brought OfficeMax’s Power to the Penny promotion—featuring different Back to School items for just a penny—to life through a massive PR event at the Mall of America. Kids got to meet High School Musical star Vanessa Hudgens and play in a giant penny tray full of 2 million pennies! Check out the video to see what happened!

Click here to find out more about how INNOVA can add live excitement to PR programs

Nature's Best

INNOVA helped Hill's Science Diet Nature’s Best connect with pet lovers looking to extend their natural lifestyle. Consumers were surprised by whimsical “Lost Pet” signs featuring adorable stuffed pets and soon discovered INNOVA teams delivering Nature’s Best samples and providing more information about the brand. The Nature’s Best program was featured in the August issue of PROMO Magazine!

Click here to read the full story in PROMO Magazine

Airheads

Is it possible for kids to have even more fun than they already do at soccer tournaments, parades, fairs and festivals? It is when the Airheads team is there! INNOVA created a fun zone where kids could hang out, play classic summer games—from giant water battles to 3-on-3 soccer and hula hoop contests—and try the brand new Airheads Pops. The whole experience was always managed by an Airheads summer fun expert who kept everything energetic, but fair—just like the coolest camp counselors!

The PetFit Tour

Pet lovers across the country learned about the best ways to keep their furry friends fit and healthy—with a little help from the PetFit Tour, Hill’s Pet Nutrition and INNOVA Marketing! The tour’s activities were an eye-opening hit, giving consumers a hands-on education on the causes and dangers of pet obesity.

Having successfully made several stops across the country, the Hill's Science Diet Nature's Best Tour continues across the country with a stop in Chicago!

Check out some of the latest pics from Chicago:

With Denver on radar as the Tour's next stop, Nature's Best has spread the news of all natural pet nutrition in New York, Boston, Chicago, Philadelphia, Washington DC,  and San Francisco!

The Second Chance for Love tour finished its last week in Chicago with an event at the Tree House Animal Foundation.  Visitors who adopted a pet on Saturday, August 16th had their adoption fees underwritten and received an adoption kit from Hill’s Pet Nutrition.  Everyone who stopped could learn more about what Hill’s does to benefit animal shelters across the country, and find out what they personally can do to help. Plus, celebrity photographer Jim Dratfield was on site giving all who were interested the opportunity to have their pets’ photo taken.
 
The Second Chance for Love tour wraps up in Houston this weekend with another event at the Houston SPCA.

INNOVA's work for Science Diet Nature's Best is featured in the August issue of PROMO Magazine!

Click here to check out the story, which highlights the development of the urban sampling program that's been surprising consumers across the country.

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Click here for more information about the Nature's Best program.

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Are you a Natural? Or just own a pet in general? Well then make sure to keep your eye out for the Nature’s Best Urban Sampling Team! Already after visiting New York, Philadelphia, Boston, and Chicago the team has delivered 3.9 million impressions to date! Keep your eye peeled in your major market for a Lost Pet poster and the sampling team distributing Nature’s best samples plus a coupon!