INNOVA

Hello, my name is Angie.

Thu, 29 Jul 2010 13:44:11 GMT

Already a local celebrity in Minnesota, Angie’s Kettle Corn arrived in Chicago, ready to take its place as Chicago’s new favorite snack. With the theme of “Everyone is Angie” and “Have you met Angie?,” the team of Angies took to the streets with the goal of introducing Angie and Chicago to each other and hopefully starting a great new friendship!

Gold'n Good

Thu, 29 Jul 2010 11:52:56 GMT

This summer, Gold'n Plump is asking consumers "Who do you know who's Gold'n Good?". To help find the person, organization, or community that is most worthy of the Gold'n Good title, Gold'n Plump is stopping by events across Minnesota, Wisonsin and Salt Lake City.

The Gold'n Plump team is promoting the brand and contest through memorable interactions and attractions such as the Chik'n Cruiser, Cooper the brand mascot, Cluckeoke (think clucking karaoke), and the Gold'n Good spinning wheel!

Taste The Difference

Wed, 28 Jul 2010 14:26:46 GMT

Increasing awareness nationwide of the new [yellow tail] Reserve brand, the YTR team has finished up its East coast swing and is moving on! The mobile destination was a big hit at outdoor summer concert series. Reaching the target consumer with cool wine samples enhanced the events while providing consumers with a perfect example of an occasion to drink [yellow tail] Reserve. Check out some of the latest photos below:

Devour the Sour

Wed, 28 Jul 2010 09:46:18 GMT

The 2010 Airheads Xtremes "Devour the Sour" Tour kicked off in Little Rock this May, and having just stopped through St. Louis, is still going strong! Kids and teens across the country are showing off their Xtreme talents in the booth, creating quite the spectacle for consumers! From peculiar physical feats to singing and dancing to amazing athletic ability, you never know what will be happening in the Airheads Xtremes booth!

Simple Essential Treats

Tue, 27 Jul 2010 16:18:31 GMT

The real question is where WASN'T the Science Diet Simple Essentials Treats Team!

With market activity in Denver, Minneapolis, New York City, Portland, and San Francisco people from coast to coast are talking about Simple Essentials Treats! Executing at a mixture of lifestyle events, dog parks, and high traffic commuter locations, consumers were excited not only to receive a sample of Simple Essentials Treats, but to also learn more about the new product line, and the coupon that was enclosed within the sample.

Those consumers who showed a strong interest in Science Diet or saw our teams at the dog parks, were lucky enough to receive a full size bag. They were appreciative to bring home such a great treat to their dog, and we know their dogs were thankful too!

INNOVA Celebrates Urban Beach Day in Minneapolis

Tue, 20 Apr 2010 18:01:32 GMT

Did you notice something out of the ordinary on Minneapolis' Nicollet Mall on April 20th? INNOVA Marketing's sunbathers lounged on street corners and sidewalks to celebrate the warm spring weather—they even managed to convince a few passers-by to join them!

Check out more photos at the Urban Beach Day website

Did you see the Urban Beach Day event?
Tell us about it on Facebook or Twitter!

Nature's Best Tours Events!

Fri, 24 Jul 2009 15:43:17 GMT

With plenty of samples and tons of information, consumers were able to get their hands on some free product for their pets and a better grasp on the natural qualities of Nature's Best Pet Food. Covering lots of ground, the Nature's Best destination could be found at festivals and events in Chicago, Dallas, Detroit, Minneapolis, Philadelphia, San Francisco, and Seattle.

Hangin' Out with Mentos Gum

Fri, 24 Jul 2009 15:19:53 GMT

Whether it was jammin' with friends on guitars and djembes or trying their hand at our beanbag toss game, consumers found that the Mentos Gum booth was the place to be—not to mention they got to try samples of the newest Mentos Gum flavors!

Kids + Sugar = Fun!

Fri, 24 Jul 2009 13:39:26 GMT

The Airhead's Extreme team has once again embarked on a crazy tour across the country bringing the colorful, sweet, and sour goodness that kids crave...Airheads! With a fully-branded, interactive desitnation alongside the eye-popping Airheads Hummer, kids swarmed to try a taste at the best events and festivals in the country!

Here's a taste of what the Airheads Extreme team has been up to lately:

Kids swarmed the booth for a chance to win a free, full-size sample of Airheads Extremes!

Our booth in its calm and placid state (right before the rush!)

If you didn't see the Airheads Hummer cruisin' down the road you were probably driving with your eyes closed...yikes!

Every kid got a chance (or two!) to win a full-size sample with our beanbag toss game!

INNOVA Marketing Featured in Event Marketer's It List

Tue, 09 Jun 2009 12:35:55 GMT

Event Marketer Magazine recently released their annual list of the top 100 experiential marketing agencies and, once again, INNOVA Marketing made the cut!

This year, the It List focused on ways agencies are helping brands stretch their budgets further in the current economy. INNOVA's brand new High School GradPack and Touchpoint: Malls programs were both featured for their ability to put samples in the hands of popular audiences (teens and families, respectively) for an extremely efficient price.

Want to learn how INNOVA's High School GradPack and Touchpoint: Malls can help you reach your demographic?

Click here to contact us now!

Nature's Best and INNOVA Grab an Ex Awards Nomination

Mon, 23 Mar 2009 17:23:56 GMT

INNOVA's "Lost Pet" campaign for Nature's Best is a finalist for the 2009 Event Marketer Ex Awards!

Last summer, "Lost Pet" posters featuring adorable plush pets popped up across the country's largest markets to announce visits by Nature's Best sampling teams. The relaunch effort was a hit with consumers and was covered in Promo Magazine's August 2008 issue.

The Ex Awards winners will be revealed in Chicago on April 27th.

We hope you'll be there to cheer us on!

Nature's Best: Chicago

Fri, 22 Aug 2008 09:28:38 GMT

Having successfully made several stops across the country, the Hill's Science Diet Nature's Best Tour continues across the country with a stop in Chicago!

Check out some of the latest pics from Chicago:

With Denver on radar as the Tour's next stop, Nature's Best has spread the news of all natural pet nutrition in New York, Boston, Chicago, Philadelphia, Washington DC, and San Francisco!

Second Chance For Love Tour: Chicago

Fri, 22 Aug 2008 09:13:01 GMT

The Second Chance for Love tour finished its last week in Chicago with an event at the Tree House Animal Foundation. Visitors who adopted a pet on Saturday, August 16th had their adoption fees underwritten and received an adoption kit from Hill’s Pet Nutrition. Everyone who stopped could learn more about what Hill’s does to benefit animal shelters across the country, and find out what they personally can do to help. Plus, celebrity photographer Jim Dratfield was on site giving all who were interested the opportunity to have their pets’ photo taken.

The Second Chance for Love tour wraps up in Houston this weekend with another event at the Houston SPCA.

PROMO Magazine—Nature's Best

Thu, 14 Aug 2008 13:35:32 GMT

INNOVA's work for Science Diet Nature's Best is featured in the August issue of PROMO Magazine!

Click here to check out the story, which highlights the development of the urban sampling program that's been surprising consumers across the country.

Want to learn more about INNOVA?

Click here for more information about the Nature's Best program.

Click here to discover even more ways INNOVA can engage your consumers.

Click here to contact us now. Find out how we can bring your brand to life!

Hill's Nature's Best Tour

Fri, 08 Aug 2008 15:56:16 GMT

Are you a Natural? Or just own a pet in general? Well then make sure to keep your eye out for the Nature’s Best Urban Sampling Team! Already after visiting New York, Philadelphia, Boston, and Chicago the team has delivered 3.9 million impressions to date! Keep your eye peeled in your major market for a Lost Pet poster and the sampling team distributing Nature’s best samples plus a coupon!

Event Marketer's ItList—INNOVA Marketing

Wed, 04 Jun 2008 14:30:04 GMT

The May issue of Event Marketer Magazine included the newest edition of their annual ItList, a comprehensive breakdown of the best experiential marketing agencies. Once again, INNOVA Marketing was featured in the top 100! EM noted our experience with commuter sampling, guerilla, retailtainment and PR events. Our PetFit Tour, Sargento Cheese Aficionados and Pepperidge Farm Signatures programs also received mentions.

Want to learn more about INNOVA?

Click here to discover even more ways INNOVA can engage your consumers.

Click here to contact us now. Find out how we can bring your brand to life!

Second Chance for Love Tour — Topeka

Thu, 29 May 2008 16:46:39 GMT

The Hill's Second Chance for Love Tour recently visited Topeka, KS—the hometown of Hill's Pet Nutrition—for an appearance at the Downtown Topeka Farmers Market.

Local station WBIW-TV was on hand to cover the appearance. Check out the story on their website to see pictures and video from the event.

Click here to view the official tour calendar and find out when the Second Chance for Love Tour is coming to your city!

Sargento—Milwaukee

Tue, 20 May 2008 14:22:28 GMT

The Sargento Value Added program has officially kicked off in Mikwaukee,
WI! In-store demonstrations took place at 45 area grocery stores, with
Cheese Aficionado characters visiting the stores to share their
knowledge and passion about cheese with consumers.

Mentos—San Antonio

Tue, 20 May 2008 13:02:40 GMT

The Mentos team took over historic Market Square in downtown San Antonio
to celebrate Cinco de Mayo in a fresh way. The high-energy team not only
got consumers talking but more importantly chewing as they sampled all
three mouthwatering flavors of the new Mentos Gum!

Airheads On The Road!

Thu, 08 May 2008 10:09:15 GMT

In support of its sponsorship with US Youth Soccer, the Airheads Hummer
cruised into Little Rock, AR to attend the Kohls America Cup tournament
at Burns Park Soccer Complex, the first of eight tournament stops on
this summer's tour. Young soccer players and their siblings were invited
over to the Airheads Summer Fun Zone to fly kites, lawn bowl, have water
gun fights, compete in soccer dribbling races and of course, to sample
the new Airheads Pops!

Hill's PetFit Tour—New York City

Wed, 07 May 2008 15:34:19 GMT

This past Saturday, the PetFit team was at the Revlon Run/Walk for Women in NYC. The team set-up shop in Central Park and spoke with participants and pet-lovers alike about how they can get their pet fit and keep them healthy.

Hill's PetFit Tour—Tampa

Thu, 13 Mar 2008 12:14:11 GMT

The Hill's PetFit Tour is heading to the Tampa area for a few weeks of education and excitement! The visit kicked off with several local TV features, including a segment on Fox 13 Tampa Bay's morning show.

Click here to watch

The tour even made it to MySpace through a report from one of the pet owners who was onsite for the TV shoot!

Stay tuned to INNOVA's brandbuzz for updates as the PetFit Tour travels the country!

Hill's PetFit Tour—Miami

Mon, 25 Feb 2008 14:16:01 GMT

Wrapping up the first market of the tour in Miami, the PetFit team is gearing up to kick off two new markets on February 26^th: Tampa, Florida and Los Angeles, California.

With great success at events like the CocoWalk in Miami, the PetFit team is excited to continue meeting pet lovers across the country — from Tampa to L.A.!

Hill's PetFit Tour Heads to Miami

Thu, 31 Jan 2008 16:49:49 GMT

From January 29^th through February 18^th residents of warm and sunny Miami, Florida will have several opportunities to interact with the Hill's PetFit team and learn about their pet's health!

Southern Floridians will be able to learn about pet obesity and even weigh their pet to see what, if any, adjustments need to be made to their pet's diet. Consumers will be able to find the Hill's PetFit team at retail locations where Hill's is sold, vet clinics, and events such as the South Florida Fair and the Saint Stephen's Art and Craft Festival.

PetFit Tour Calendar

Hill's PetFit Tour 2008

Wed, 09 Jan 2008 11:42:51 GMT

The 2008 Hill's PetFit™ Tour kicks off this month with a visit to Miami!

Learn more about the PetFit Challenge at the official PetFit site and check the online calendar to see where the tour is headed.

Stay tuned to brandbuzz all year long for the latest updates from the PetFit Tour!

A Signature Experience

Wed, 19 Dec 2007 16:39:59 GMT

This winter, Pepperidge Farm launched a new line of cookies called Signatures, and INNOVA was happy to help out.

Teams in Seattle, Sacramento, San Franciso and San Jose showed consumers how unique their own signatures are through handwriting analysis activities—and everyone got to experience all the new Signatures varieties!