INNOVA

INNOVA Marketing — Summer 2008

Fri, 22 Aug 2008 15:01:48 GMT

Summer is always an exciting time at INNOVA Marketing! It’s a great opportunity for brands to create a face-to-face connection at cool destinations and one-of-a-kind events where their consumers are having fun. So, what have we been up to lately?

OfficeMax Power to the Penny

INNOVA brought OfficeMax’s Power to the Penny promotion—featuring different Back to School items for just a penny—to life through a massive PR event at the Mall of America. Kids got to meet High School Musical star Vanessa Hudgens and play in a giant penny tray full of 2 million pennies! Check out the video to see what happened!

Click here to find out more about how INNOVA can add live excitement to PR programs

Nature's Best

INNOVA helped Hill's Science Diet Nature’s Best connect with pet lovers looking to extend their natural lifestyle. Consumers were surprised by whimsical “Lost Pet” signs featuring adorable stuffed pets and soon discovered INNOVA teams delivering Nature’s Best samples and providing more information about the brand. The Nature’s Best program was featured in the August issue of PROMO Magazine!

Click here to read the full story in PROMO Magazine

Airheads

Is it possible for kids to have even more fun than they already do at soccer tournaments, parades, fairs and festivals? It is when the Airheads team is there! INNOVA created a fun zone where kids could hang out, play classic summer games—from giant water battles to 3-on-3 soccer and hula hoop contests—and try the brand new Airheads Pops. The whole experience was always managed by an Airheads summer fun expert who kept everything energetic, but fair—just like the coolest camp counselors!

The PetFit Tour

Pet lovers across the country learned about the best ways to keep their furry friends fit and healthy—with a little help from the PetFit Tour, Hill’s Pet Nutrition and INNOVA Marketing! The tour’s activities were an eye-opening hit, giving consumers a hands-on education on the causes and dangers of pet obesity.

Nature's Best: Chicago

Fri, 22 Aug 2008 09:28:38 GMT

Having successfully made several stops across the country, the Hill's Science Diet Nature's Best Tour continues across the country with a stop in Chicago!

Check out some of the latest pics from Chicago:

With Denver on radar as the Tour's next stop, Nature's Best has spread the news of all natural pet nutrition in New York, Boston, Chicago, Philadelphia, Washington DC, and San Francisco!

Second Chance For Love Tour: Chicago

Fri, 22 Aug 2008 09:13:01 GMT

The Second Chance for Love tour finished its last week in Chicago with an event at the Tree House Animal Foundation. Visitors who adopted a pet on Saturday, August 16th had their adoption fees underwritten and received an adoption kit from Hill’s Pet Nutrition. Everyone who stopped could learn more about what Hill’s does to benefit animal shelters across the country, and find out what they personally can do to help. Plus, celebrity photographer Jim Dratfield was on site giving all who were interested the opportunity to have their pets’ photo taken.

The Second Chance for Love tour wraps up in Houston this weekend with another event at the Houston SPCA.

PROMO Magazine—Nature's Best

Thu, 14 Aug 2008 13:35:32 GMT

INNOVA's work for Science Diet Nature's Best is featured in the August issue of PROMO Magazine!

Click here to check out the story, which highlights the development of the urban sampling program that's been surprising consumers across the country.

Want to learn more about INNOVA?

Click here for more information about the Nature's Best program.

Click here to discover even more ways INNOVA can engage your consumers.

Click here to contact us now. Find out how we can bring your brand to life!

Hill's Nature's Best Tour

Fri, 08 Aug 2008 15:56:16 GMT

Are you a Natural? Or just own a pet in general? Well then make sure to keep your eye out for the Nature’s Best Urban Sampling Team! Already after visiting New York, Philadelphia, Boston, and Chicago the team has delivered 3.9 million impressions to date! Keep your eye peeled in your major market for a Lost Pet poster and the sampling team distributing Nature’s best samples plus a coupon!

Event Marketer's ItList—INNOVA Marketing

Wed, 04 Jun 2008 14:30:04 GMT

The May issue of Event Marketer Magazine included the newest edition of their annual ItList, a comprehensive breakdown of the best experiential marketing agencies. Once again, INNOVA Marketing was featured in the top 100! EM noted our experience with commuter sampling, guerilla, retailtainment and PR events. Our PetFit Tour, Sargento Cheese Aficionados and Pepperidge Farm Signatures programs also received mentions.

Want to learn more about INNOVA?

Click here to discover even more ways INNOVA can engage your consumers.

Click here to contact us now. Find out how we can bring your brand to life!

Second Chance for Love Tour — Topeka

Thu, 29 May 2008 16:46:39 GMT

The Hill's Second Chance for Love Tour recently visited Topeka, KS—the hometown of Hill's Pet Nutrition—for an appearance at the Downtown Topeka Farmers Market.

Local station WBIW-TV was on hand to cover the appearance. Check out the story on their website to see pictures and video from the event.

Click here to view the official tour calendar and find out when the Second Chance for Love Tour is coming to your city!

Sargento—Milwaukee

Tue, 20 May 2008 14:22:28 GMT

The Sargento Value Added program has officially kicked off in Mikwaukee,
WI! In-store demonstrations took place at 45 area grocery stores, with
Cheese Aficionado characters visiting the stores to share their
knowledge and passion about cheese with consumers.

Mentos—San Antonio

Tue, 20 May 2008 13:02:40 GMT

The Mentos team took over historic Market Square in downtown San Antonio
to celebrate Cinco de Mayo in a fresh way. The high-energy team not only
got consumers talking but more importantly chewing as they sampled all
three mouthwatering flavors of the new Mentos Gum!

OfficeMax—Tucson

Tue, 20 May 2008 12:51:55 GMT

The World’s Largest Rubberband Ball traveled cross country, making its debut in the cactus capital of Tucson, AZ! The record breaking ball is in the market to celebrate eight newly remodeled OfficeMax stores in the area and officially kicked the program off with a store visit. Shoppers were invited to have their picture taken with the giant ball, learn how to make their own rubberband ball and even take home a small rubberband ball replica!

Airheads On The Road!

Thu, 08 May 2008 10:09:15 GMT

In support of its sponsorship with US Youth Soccer, the Airheads Hummer
cruised into Little Rock, AR to attend the Kohls America Cup tournament
at Burns Park Soccer Complex, the first of eight tournament stops on
this summer's tour. Young soccer players and their siblings were invited
over to the Airheads Summer Fun Zone to fly kites, lawn bowl, have water
gun fights, compete in soccer dribbling races and of course, to sample
the new Airheads Pops!

Hill's PetFit Tour—New York City

Wed, 07 May 2008 15:34:19 GMT

This past Saturday, the PetFit team was at the Revlon Run/Walk for Women in NYC. The team set-up shop in Central Park and spoke with participants and pet-lovers alike about how they can get their pet fit and keep them healthy.

Hill's PetFit Tour—Tampa

Thu, 13 Mar 2008 12:14:11 GMT

The Hill's PetFit Tour is heading to the Tampa area for a few weeks of education and excitement! The visit kicked off with several local TV features, including a segment on Fox 13 Tampa Bay's morning show.

Click here to watch

The tour even made it to MySpace through a report from one of the pet owners who was onsite for the TV shoot!

Stay tuned to INNOVA's brandbuzz for updates as the PetFit Tour travels the country!

OfficeMax—Fort Myers

Thu, 28 Feb 2008 11:22:21 GMT

The World's Largest Rubberband Ball headed to Fort Myers for a February getaway!

The visit included stops at OfficeMax stores and local business events and was highlighted by an appearance in the Grand Parade at the Edison Festival of Light. Huge crowds gathered to see the record-breaking ball make its way through downtown Fort Myers for this unique nighttime event!

Hill's PetFit Tour—Miami

Mon, 25 Feb 2008 14:16:01 GMT

Wrapping up the first market of the tour in Miami, the PetFit team is gearing up to kick off two new markets on February 26^th: Tampa, Florida and Los Angeles, California.

With great success at events like the CocoWalk in Miami, the PetFit team is excited to continue meeting pet lovers across the country — from Tampa to L.A.!

Hill's PetFit Tour Heads to Miami

Thu, 31 Jan 2008 16:49:49 GMT

From January 29^th through February 18^th residents of warm and sunny Miami, Florida will have several opportunities to interact with the Hill's PetFit team and learn about their pet's health!

Southern Floridians will be able to learn about pet obesity and even weigh their pet to see what, if any, adjustments need to be made to their pet's diet. Consumers will be able to find the Hill's PetFit team at retail locations where Hill's is sold, vet clinics, and events such as the South Florida Fair and the Saint Stephen's Art and Craft Festival.

PetFit Tour Calendar

Hill's PetFit Tour 2008

Wed, 09 Jan 2008 11:42:51 GMT

The 2008 Hill's PetFit™ Tour kicks off this month with a visit to Miami!

Learn more about the PetFit Challenge at the official PetFit site and check the online calendar to see where the tour is headed.

Stay tuned to brandbuzz all year long for the latest updates from the PetFit Tour!

A Signature Experience

Wed, 19 Dec 2007 16:39:59 GMT

This winter, Pepperidge Farm launched a new line of cookies called Signatures, and INNOVA was happy to help out.

Teams in Seattle, Sacramento, San Franciso and San Jose showed consumers how unique their own signatures are through handwriting analysis activities—and everyone got to experience all the new Signatures varieties!

OfficeMax & Hannah Montana

Sun, 16 Dec 2007 13:41:49 GMT

OfficeMax knows INNOVA won’t blink, no matter what they throw at us (literally—it probably comes from experience with a certain 4,594 lb. ball). So naturally they thought of us when they wanted to be part of one of the biggest concert tours of the year.

Read Article

The OfficeMax Parents Lounge will appear at 10 Miley Cyrus/Hannah Montana concerts this winter, offering parents and chaperones the perfect place to kick back, check their email and read the paper while their kids enjoy the show. They’ll even be able to pick up concert essentials like earplugs, aspirin, snacks and bottled water.